Flaunt the ultimate sleek style with Giovanni®’s Straight Fast™ Straightening Elixir. Temporarily straightens hair until your next wash to smooth curls, relax waves, and control unruly hair. Promote hair health with certified organic botanicals. This lightweight hair straightening gel combats the effects of humidity and offers the perfect silky shine. Hair stays sleek and pleasant to the touch. Perfect for all hair types.

This elixir will not dull, strip color, or damage your hair. It’s color-safe, paraben-free, and cruelty-free. Look in the Ingredients tab for a listing of (*) organically produced ingredients. Browse the full Eco Chic® Hair Care line for salon-quality shampoos, conditioners, and other hair treatments.

Giovanni® hair care…bridging the gap between natural and salon-quality.